The Civil War News & Views Open Discussion Forum

AMC's "Mad Men"

This isn't Civil War, but it's almost a documentary of American history.
Have any of you watched this series? For attention to detail -- how people dressed, spoke and behaved during the Eisenhower-Kennedy years -- I have to give it high marks.

The issue that prompted me to post here has to do with how racial attitudes in New York City are portrayed. Mind you, we're not talking about Archie Bunker types -- these are country club Republicans who work in a Madison Avenue ad agency. If any other film or TV series represented the upper strata of New York society as having these attitudes in the pre-civil rights era, I missed it. Usually only Southerners in the movies talk this way.

Example from the "Mad Men" pilot, which ran in 2007.
Business owner asks one of his senior managers, "Have we ever hired any Jews?"
Manager's instant response -- "Not on my watch."

The current season includes an account executive's novel idea to consider advertising in magazines like Ebony and Jet. No racial slurs -- just the attitude here.

Negro market research --
http://www.youtube.com/watch?v=m_0DH6Qnozw&NR=1

Informal research on Negro preferences --
http://www.youtube.com/watch?v=xvNSYDGS_Mc&feature=related

Sales pitch to Admiral Television execs --
http://www.youtube.com/watch?v=8o-dTaIHLQc&NR=1

Upper management response to Negro ad concept --
http://www.youtube.com/watch?v=VjtFWM9JP7Q&NR=1

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