If you will take a look at http://en.wikipedia.org/wiki/Cult , you will see the word has many interpretations, based on what it is being applied to. Some of those interpretations/meanings are very much "over the top." Some are positive. Some have negative connotations.
I, for one, have no idea which definition you have adopted in your post. Further, I am personally unfamiliar with the phrase, "Cult of the South" and have never seen it used in Southern literature I am familiar with.